Earlier this year, the cigar world was surprised when Matt Booth announced that Room 101 was severing ties with Davidoff. And then, the rumor mill took flight when Matt was tagged in this picture on Facebook at A.J. Fernandez's factory and featured in CigarNoise Weekly less than a week after the big announcement. Although nothing was confirmed until today, fan remains hopeful that Boothy would return eventually.
Cigar Aficionado reported minutes ago that Matt Booth has now returned with two new brands in collaboration with A.J. Fernandez and Robert Caldwell.
"It was great to work with friends and create a new product with them," Booth told Cigar Aficionado. "This was meant to be a true collaboration and a reinvention of myself. I stepped away from the business and now that I'm back, am able to participate more in the creative process. I find myself excited about tobacco in the same way I was when I first started in the industry."
Matt will be at IPCPR debuting The Truth and Hit & Run next week. Here's the details:
Cigar: Hit & Run
Wrapper: Ecuadorian Habano
Binder: Indonesian
Filler: Dominican
Vitola: 46x6, 54x6, 52x4 3/4, 50x6 (piramide), and 60x5 1/8 (perfecto)
Factory: William Ventura
Collaboration: Matt Booth and Robert Caldwell
Box Count: 10 ct
MSRP: $10-$13

Cigar: The Truth
Wrapper: Nicaraguan
Binder: Nicaraguan
Filler: Nicaraguan
Vitola: Short Churchill (5 1/2 x 48), Robusto (5 x 52) Toro Grande (6 1/2 by 56), Toro (5 by 52), Lonsdale (6 1/2 by 44) - Alll box-pressed
Factory: Tabacalera A.J. Fernandez
Collaboration: Matt Booth, A.J. Fernandez, Robert Caldwell
Box Count: 20 ct, 10 ct (Short Churchill)
MSRP: $10-$13
"Matt has been a friend of mine since before I was in the business as a manufacturer," Caldwell told Cigar Aficionado. "He approached me to do something light and fun together and we came up with these collabs. I am also very excited to be able to finally work together with A.J. His attention to detail on the farm and factory level is second to none."
Photo Credits belong to Cigar Aficionado
