I’ve seen a lot of folks ashing their cigars too soon recently, so I wanted to explain why we want to keep the ash on our cigars as long as possible without it falling in our laps.

The ash of our cigars has several benefits: it keeps the cherry cool and enhances the entire experience. And in addition to it tasting better, it’ll also burn better too!

Here’s a quick video that sums it up in less than 90 seconds: